tee's shirts website design

Tee’s Shirts is a clothing store that offers affordable pricing options. The typical user is between 19-30 years old, and most users are college students or early career professionals. Tee’s Shirts goal is to make shopping fun, fast, and easy for all types of users.

View: Portfolio_Evangelos_Gallos_Ux/Ui Design & Visual Design.

WIREFRAMING

Moving from paper to digital wireframes made it easy to understand how the redesign could help address user pain points and improve the user experience.

Prioritizing useful button locations and visual element placement on the home page was a key part of my strategy.

View: Tee's Shirts low-fidelity prototype

mockups

Based on the insights from the usability study, I made changes to improve the site’s checkout flow. One of the changes I made was adding the option to edit the quantity of items in a user’s cart using a simple “+” or “-” option. This allowed users more freedom to edit their cart without going through a complicated process to add or remove items.

hIGH-FIDELITY PROTOTYPE USER FLOW

My hi-fi prototype followed the same user flow as the lo-fi prototype, and included the design changes made after the usability study, as well as several changes suggested by members of my team.

View the Tee’s Shirts: high-fidelity prototype

SITEMAP

Difficulty with website navigation was a primary pain point for users, so I used that knowledge to create a sitemap.

My goal here was to make strategic information architecture decisions that would improve overall website navigation. The structure I chose was designed to make things simple and easy.